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Located in Wan Chai’s Star Street Precinct, an elegant and go-to destination for creative minds seeking a unique lifestyle, Lamborghini Hong Kong’s large new showroom occupies over 3,000 square feet. This marks a new era for the House of the Raging Bull, present in the Pearl of the Orient for more than 25 years.
Inaugurated in the presence of Chairman & CEO Stefano Domenicali and his colleagues from Sant’Agata Bolognese, the new dealership satisfies the need for more space as the company expands its model line-up with the market launch of its new Super Sport Utility Vehicle (SUV) by mid-2018.
During the grand opening, guests also had the privilege of getting an up-close look at the highly exclusive Lamborghini Centenario Coupé in a stunning matte Verde Bronte exterior color, contrasted with golden carbon fiber finishes. Created as a tribute to the 100th Anniversary of the birth of Automobili Lamborghini founder Ferruccio Lamborghini, the Centenario is limited to 40 units (20 Coupés and 20 Roadsters), with this particular example loaned for display at the opening ceremony as a gesture of support from its owner. The Aventador S Coupé – the newest Lamborghini flagship – painted in Rosso Mars (metallic red) and outfitted in a plethora of carbon fiber options, is displayed alongside the legendary Centenario.
Customers also have opportunities to literally ‘touch and feel’ the world of Lamborghini thanks to a guest lounge featuring a car configuration system that guides you through the process of specifying your Lamborghini, and product and Ad Personam areas that provide samples of exterior and interior finishes, allowing customers to physically touch and play with combinations of colors and materials, such as soft leathers or the use of carbon fiber.